Tuesday, 14 March 2017

What is music PR? Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.

That is the technical definition in the music biz we call it creating a Buzz!!
In order for the masses to know who you are you must create a buzz.
Back in the day an artist signed to a Major label would get the PR treatment
from the advance that was given. They would build you from the ground up
A no name could become a household name within months of a campaign. 

These type of deals do not exist anymore not even for major label artists with 360 deals.
This article is for DIY artists (Do it yourself) so I won't go into 360 deals that is for Major
label artists my next Blog!

How to create a Buzz (PR). There are many ways to do that depending on what you're
Dropping an LP,EP,or single. The latter seems to be the one that is prevalent in today's market.
First off your campaign must start months in advance I equate that to a politician
campaigning for re election. Must start early and long. Creating a buzz is a word that I read
during my period of buying and reading all music related books and going to conferences.
I would usually ask my local DJ's and Producers to give me feedback on my tracks
before any release/airplay do not ask family and friends they are biased!

Getting unbiased feedback is crucial to knowing what works
and what doesn't work. Without this it is a shot in the dark a gamble
you will lose. Gathering an email list is important to building a fanbase.
You can do this on your own or hire a PR Firm to do it for you.
As a DIY artist PR Firms can be expensive depending on your budget.
they have different packages to suit your budget.

PR firms are Highly recommended but you can do it yourself.

In closing the greatest song will never be heard unless you create a buzz
From the industry and a fan base posting on social media like facebook
only work if you use the promotional campaign ads!!
Here is my latest Album release "Story" hope it fills your heart with joy!!
Listen to "Kiss My Bottay" from the album Story. Buy the song for $0.99. Free with Apple Music subscription.

Handling your own music PR has never been easier thanks to online tools like these.

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